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Effective copywriting is based on psychology. Don't worry; you don't
need study psychology now. But if you understand human nature it is easier
for you to write copy that sells.
People only buy on benefits a product offers, not on
Strictly speaking, people buy only for two reasons:
Please, think a moment about your own buying behaviors.
These are only a few examples why people buy. Don't try to sell them features.
One last example: You hire a copywriter, because you want increase your sales. But finally you want not only more sales, you wish to make more profit. And if you are making more profit - you are feeling good.
Successful advertising is based on human emotion.The mediums may
change, and so a little bit the styles - but human nature not.
© 2010 by Lewis B. Nixon
Ten Non Techie Ways to Market Your Book Online by Judy Cullins
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