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The headline of every sales copy must attract attention. However, this is not primarily an article about attention grabber words. We will cover this topic detailed in a later article. Once again we will cover human nature. Remember, copywriting is salesmanship - and salesmanship is knowledge of human nature.The following five ideas are a few examples how to get attention.
Money & Profit
Ambition & Career
Extravagance & Exclusivity
Now you have some ideas how to write copy that gets attention, but you want...
The AIDA Formula Always Will Help You To Sell
Attention - You have to get your prospect's attention.
Interest - You have to build interest after you have someone's attention. You develop interest by informing the reader exactly how your product or service will positively affect their life.
Desire - You stressed the benefits and now you have to make your offer so perfect that the prospect is feeling bad when they don't buy. Make your offer irresistible by offering a better guarantee than your competitors, giving a bonus, or anything other you find helpful. Also very important - offer and provide an excellent service. Everybody likes to buy but hates to be sold. People always enjoy the feeling that you do your best to help them instead of feeling your only intention is to sell what you have to offer. But never offer service you cannot really provide.
Action - Last you have to close the sale by motivating your prospects to order. Make it easy and tell people it's easy to order. Offer different ways how to order (0800-number, fax, e-mail). Offer different payment options. If you do it in a pleasant way - you will get the order.
Use this classic as a guideline to write winning copy.
© 2010 by Lewis B. Nixon
Ten Non Techie Ways to Market Your Book Online by Judy Cullins
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