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Often people confuse public relations with publicity. PR is a general
term for many activities as sponsoring, arranging exhibitions, seminars,
shows, publishing a newsletter and brochures, and other activities.
You can do the same.
Whatever you sell - to get free publicity for your product or service
is easier as you may think. And you may know, an editorial article about
your product or service is always more convincing than a paid ad - and
additional you save a lot of money.
You know direct response ads. Always a phone or fax number, e-mail or
web site address is included. Apply the same to your press release. All
you have to do is to include the contact information at the end of your
text. Please see the example of a press release at the end.
To get coverage by the media, first you have to write a press release. As always in marketing, best is your product or service solves a problem. Editors are receiving every day a huge amount of press releases that contain information about the sender. The sender tells everything about himself - a common mistake. Why? Simply because most people do not care about you or your product. Remember, people buy on benefits of a product or service, not on features. But never try to sell in your press release. Offer at the end always a free brochure or other kind of free information.
Before you send out your press release, it is also very important to select carefully the "right" media to get results. Ask yourself, "Who are my customers? Which magazines or other media read my prospective customers?"
Will every journal we send a press release publish an
It is important to write a press release that is of interest for the editor and the readers. Because the first person who will read your press release is an editor, put yourself in the shoes of an editor. "Is this product or service really of interest for our audience? Will our readers benefit from an article?" If you are unsure, you better should revise your text. And please always remember: Do not try to advertise. No editor will publish advertising for free, but an interesting press release may result in free publicity.
Example of a Product Press Release:
Nim-Natural Products: Nim Products (Insecticide, Mosquito Repellent) are "niche-products". Articles, based on our press releases, came out in professional journals in Germany, Spain, Italy, and Great Britain. Most magazines published also our address and fax number.
FOR IMMEDIATE RELEASE
For further information please contact:
Toronto, 20th July 1997
New in Europe! NIM - NATURAL INSECTICIDE
Nim or Neem is a tree with many interesting qualities. Almost all of
its substances are sour and have active effects on insects. The origin of
the Neem tree is India, specific the dry regions.
For many years this source of natural products was forgotten.
During the past decade, 25 different active ingredients have been isolated; nine of them affect the growth and behavior of insects. The typical ingredients of Neem are Triterpenoides also called Limonoides, of which are derived Azadirachtin, Nimbin and Salannin are the most important, with specific effects on the different phases of growth of the insects.
The Nimbines and Salannines have a repellent and anti-growth effect in
several insects in order of Coleoptera, Homoptera, Heteroptera,
Orthoptera, Nemetodes, etc.
Nim-Natural Insecticide controls the following pests: 1. Very good pest control: Beetle larvae, Butterfly and moth caterpillars. 2. Good pest control: Grasshoppers, Leaf miners, Leaf- and plant hoppers. 3. Fair pest control: Adult beetles, Aphids, white flies.
In studies carried out in toxicological institutes in the USA and
Germany, the different neem seed products were neither mutagenic nor
carcinogenic, and they did not produce any skin irritations or organic
alterations to mice and rats even at high concentrations.
For free information about Nim-Natural Insecticide please contact without obligation: (Here the contact information for prospective buyers should be placed)
For further information please contact: (Contact for editor, normally name and phone number)
© 2010 by Lewis B. Nixon
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