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If you are an enthusiastic angler and you sell fishing
equipment, that's great for you, because you know the specific wants
and needs of your customers.
In most cases the small biz can't spend the money or
time to do a comprehensive market research.
The answers will help you to identify the specific needs
and wants of your typical customers.
Then study your competition and try their products. If one or more of your competitors are very successful, learn from them. Don't test only the product, study also their service offer and service behaviour. To keep it short; study the complete offer. Don't misunderstand; that doesn't mean that you should copy what they are doing. Believe me, it will never work.
Find out what you can do better, how you can improve the benefits for the typical customer.
One example how you can improve your service: If you
sell on the Internet, think about adding a live chat program. So
customers can contact you immediately when visiting your site.
Michael LeBoeuf says in his famous book How To Win Customers and Keep Them For Life, "Make helping the customer the top priority in your job". He calls it, "The Better Than Selling Principle".
If you really like what you sell, you have a good chance
that your words will convince prospective buyers. If you are not
convinced of what you try to sell, you might fail.
Whether you write a sales letter, a brochure, or web content, imagine always what your typical customer wants or needs. If people have to read first a lot of information about your business, they will throw away your sales letter, or leave your web site with a click to your competitor. Always keep in your mind that people don't care about you or your product as long as they cannot see what's in it for them.
© 2010 by Lewis B. Nixon
Ten Non Techie Ways to Market Your Book Online by Judy Cullins
The Internet Marketing Retirement Plan
Are you looking for a way to "escape" the 9-to-5 rat race?
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But now, Bob Bly has discovered a safe, sure-fire way for you to completely retire - within 18 to 24 months from today - even if you haven't saved a dime for retirement.
In his new audio program, "The Internet Marketing Retirement Plan," Bob will show you how he did it.
Wouldn't you like to be in a position where you can do anything you want each day - rather than having to get up early and commuting to work every morning?
To discover the 3 simple steps to building an online "retirement income" just click here now!
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