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Prospects buy from you because they want to enjoy the benefits produced by your product or service. Their desire for those benefits makes them want to believe everything you tell them. But skepticism makes them reluctant to buy. When their skepticism is greater than their desire -- you lose the sale. You can get more sales from prospects by reducing their feeling of skepticism -- AND by increasing their desire for your benefits. Here's how...
HOW TO REDUCE YOUR PROSPECT'S SKEPTICISM
1. Eliminate Risk
2. Provide Proof -- Include Testimonials
HOW TO INCREASE YOUR PROSPECT'S DESIRE
IMPORTANT: Be sure your word pictures are dramatizing benefits
and not describing features. Customers are not interested in the new high
tech insulation used in your picnic cooler (a feature). They're only
interested in being able to enjoy ice cold beverages all day long when
they're outside on a hot day (the benefit).
Copyright 2001 by Bob Leduc. All rights reserved.
Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... mailto:BobLeduc@aol.com?subject=Postcards, Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
Ten Non Techie Ways to Market Your Book Online by Judy Cullins
The Internet Marketing Retirement Plan
Are you looking for a way to "escape" the 9-to-5 rat race?
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Wouldn't you like to be in a position where you can do anything you want each day - rather than having to get up early and commuting to work every morning?
To discover the 3 simple steps to building an online "retirement income" just click here now!
|All contents copyright © 2017, © Photos/Images 2017 by Cornelia Fey and licenser. All rights reserved.