Sales Copy To Increase Your Sales!|
Would you like to capture more sales with your web site,
sales letters, and other promotional messages? It may not be as
difficult as you think. Here are 5 proven tactics you can apply to
energize your sales copy -- and increase your sales
1. REPLACE GENERALITIES WITH SPECIFICS
Look for general
statements in your web pages and sales letters. Replace them with specific
statements. For example, a general statement like, "Our clients get more
sales", is dull. Replace it with "Most new clients enjoy at least a 23
percent increase in sales within 60 days" to create excitement. This
motivates prospects to sign up now so they can start enjoying that 23
percent sales increase.
IMPORTANT: Make sure your specific
statements are accurate and believable or your credibility will be
TIP: If something sounds too good to be true your
prospects will assume it's not true and they won't buy. Understate any
specific claim that sounds exaggerated ... even if it is true.
2. SHORTEN PARAGRAPHS, SENTENCES AND WORDS
and sentences bore your prospects. It causes them to lose interest before
getting to the end of your message. Short paragraphs and sentences are
easier to read. They hold your prospect's interest.
paragraphs into shorter paragraphs of 7 lines or less. Break up sentences
longer than 18 words into 2 sentences. And look for long or uncommon words
you can replace with commonly used words. For example, replace words like
"originate" with "start" or "receive" with "get".
3. CONVERT PASSIVE WORDS AND PHRASES INTO ACTIVE ONES
sales letter or web page must build the prospect's desire for your product
or service then motivate them to place an order. It must also hold their
interest and keep them emotionally involved through the entire process or
you won't get the sale.
Active, stimulating words and phrases keep your
prospect involved and interested in reading your sales copy. Look for dull
passive words and phrases you can eliminate or replace with active ones.
For example, change a phrase like "...it's practical and inexpensive" to
"...it's fast, easy and you'll save $99".
4. GET RID OF HUMOROUS REMARKS
Humor can be effective in some
media -- but not in written sales messages. It distracts your prospects by
interrupting their mental focus on your message. This distraction can
cause you to lose some sales. Get rid of any humorous remarks in your web
pages and sales letters.
SUGGESTION: Replace your humorous
remarks with real life stories from customers describing how they
benefited by using your product or service. Real life stories add human
interest and draw prospects into your message. Humor distracts their
attention away from your message.
5. INCLUDE A MOTIVATING "P.S."
Most prospects glance at the
beginning of your web page or sales letter then jump to the end before
reading anything in between. Take advantage of this and put something at
the end of your message to stimulate their interest. Create it as a "P.S."
For example, use a "P.S." to emphasize your offer, highlight a deadline or
to dramatize a significant benefit. All of these will pull the prospect
into your message.
Use these 5 proven copywriting tactics to energize your sales copy.
Your web pages, sales letters and other promotional messages will
immediately start producing more sales for you.
Copyright 2001 by Bob Leduc. All rights reserved.
Bob Leduc retired from a 30 year career of recruiting sales personnel and
developing sales leads. He is now a Sales Consultant. Bob recently wrote a
manual for small business owners titled "How to Build Your Small Business
Fast With Simple Postcards" and several other publications to help small
businesses grow and prosper. For more information... mailto:BobLeduc@aol.com?subject=Postcards, Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
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