The Copywriting Site
Here you get free information, tips, and tricks on copywriting that sells!
All Free Articles
Link to Us
HTML Code Tutorial
Mastering the art of selling is simply knowing how to present whatever it is that you're selling, to the buyer in such a manner that they feel buying it from you will solve their problems or fulfill their dreams. Anybody can sell anything to anybody. The thing is, some things are harder to sell than others and require different kinds of presentations. Finally, you've got to realize that unless you make your sales calls, you won't make any sales, and the more sales calls you make, the more sales you're going to sell.
Selling by online is really no different than selling in person, face to face with your prospect. Really, it's just a way of making sales calls more efficiently and economically. Thus you've got to have your sales presentation on a web site or in an email, and present it to your prospect just as if you were standing at their front door.
You've got to get their attention - you've got to appeal to their interests - you've got to make them understand how the purchase of your product will benefit them - and finally, you've got to close the sale by causing them to reach into their wallet for their credit card or to write out a check for whatever it is you're selling.
Remember, in essence, even though you're calling on your prospective buyers online, it's the same as if you were knocking on their front door. Thus it's very important that your material look its best. Make your sales piece - from the outside in - look professional and successful. Everyone knows that the opening encounter with the prospect affects the success of the presentation and whether or not a sale is ultimately closed.
Once they're at your site or reading your email and is looking at your presentation, you've got to carry over that image of professionalism and success - make them feel comfortable - be friendly and believable. Stimulate their interest in whatever you're selling by appealing to one of their basic wants, needs or problems with a solution. Don't waste his time with a long and/or complicated dissertation.
Make your sales presentation flow - anticipate any objections - and
logically answer - them within your presentation. Explain the benefits to
be derived from ownership of your product or service, and then whenever
possible, let them see or read of proof or testimonials from people who
have already bought from you.
Finally, and most importantly, make it as simple and as easy as possible for your prospect to buy from you. Don't force them to read a long, drawn out sales agreement or contract. Just make your presentation, explain how purchasing from you will solve their problems or fulfill their dreams, paint a word picture that allows them to see them self with your product and their problems solved or their dreams fulfilled, and then give them a simple coupon to fill out and send in along with their cash, check or money order.
The order agreement or simple coupon should close the sale for you - that is, if you've written your presentation properly and they see what you're selling as an answer to one of their wants, needs or problems - it'll say: YES! I WANT WHAT YOU'RE SELLING! HERE'S MY MONEY - SO PLEASE RUSH IT TO ME!
Too many sales presentations begin with some sort of story about the seller - Hello there, I'm writing to you from the beautiful beaches of Waikiki; or after a hundred years of research I've found the fountain of youth; even some such tripe as dear friend - you may not know me but I'm now a millionaire...
When you knock on that door - when you put your sales presentation online - when you're trying to sell something by email - appeal to the basic wants, needs or problems of your prospect. He or she wants only to satisfy his or her problems - not read about who or where you are or what you've done - just ask them if they'd like to know how to make their tires on their car last 10 years or more - if so, let me explain - if not, then you can click on through because I don't want to waste your time...
Above all else, remember that people's wants, needs and problems are changing constantly - and that people are learning all the time - meaning that you must constantly be up-to-date with what you're selling, and improving your sales presentation.
Copyright James Capobianco
James Capobianco has been self employed for over 25 years, both on and offline. At his web site, Cap-Tech.com, he shares his experience and expertise when it comes to owning your own business. Come pay a visit at Cap-Tech.com
Ten Non Techie Ways to Market Your Book Online by Judy Cullins
The Internet Marketing Retirement Plan
Are you looking for a way to "escape" the 9-to-5 rat race?
Do you feel chained to your desk - at a job you don't like - by the reality of having to earn money?
Most of us trade our time for money.
We may make a very nice living doing that ... but we are never truly free as long as we punch a time clock - or have a boss telling us what to do.
We have to get up early in the morning every day ... commute in the cold and dark ... and put in long hours making money for someone else.
But now, Bob Bly has discovered a safe, sure-fire way for you to completely retire - within 18 to 24 months from today - even if you haven't saved a dime for retirement.
In his new audio program, "The Internet Marketing Retirement Plan," Bob will show you how he did it.
Wouldn't you like to be in a position where you can do anything you want each day - rather than having to get up early and commuting to work every morning?
To discover the 3 simple steps to building an online "retirement income" just click here now!
|All contents copyright © 2019, © Photos/Images 2019 by Cornelia Fey and licenser. All rights reserved.