|7 Secrets To
Writing A Successful Ad (To Make Your Customers Buy Your
by Shery Ma Belle
Whether you're advertising a product on print, radio or Internet, the following tips will help you write and successfully advertise it:
YOUR HEADLINE OR TITLE PROMISES SOMETHING TO YOUR
Yes, you have to grab their attention right away -- that
is, by way of your headline. Tell me, would you buy a product after
reading this headline: "New Hair Growth Shampoo Now In The Market!" I
don't know about you, but if it was something like, "50% Hair Growth In 7
Days!" I'd buy the product and try it out to see if it delivers what it
promised in the headline.
It's a more effective headline than the first
because it gives a concrete result in only a short time. Bald or semi-bald
people are more likely to buy the product when they read the second
A GOOD LEAD FOLLOWS A GOOD HEADLINE.
If you've written a very
good headline, chances are you'll be able to write a good lead based on
that. The key here is to support your headline with facts in the lead.
Another tip: Don't waste words explaining to your readers and target
consumers what they already know. Go straight to the point. Zero in on
your product and what it can do for them.
Again, taking our example from
the hair growth shampoo, don't waste a paragraph explaining the causes of
baldness. Give them specifics and facts right away such as how effective
your hair growth shampoo is. If tests have been conducted to determind the
product's effectivity, then mention the results.
BE CONVINCING BY PROVIDING AMPLE AMOUNT OF INFORMATION ABOUT YOUR
Ask yourself, "What can I say or write here to convince my
readers or potential customers to actually buy my product? "List things
related to your product and write them in a logical manner. Remember that
grabbing their attention is winning half the battle. The next step is for
you to convince them to buy your product once you have their complete
TREAT YOUR AD COPY LIKE A NOVEL OR A STORY.
If you want sales
results, learn how to write and present your ad in a logical manner. Treat
it as if you're writing a short story or a novel: you have an
introduction, you have a conflict, a climax and finally a solution.
your readers and potential customers feel like the ad is really for them.
Organize your sales points according to importance: start with the most
important and then finish off with the least.
IF YOU WANT SALES, NEVER WRITE OR PRESENT A BORING AD.
if your ad is interesting, that's the only reason your readers or
customers are ever going to finish reading your ad and possibly buy and
try out your product. One effective way for you to "connect" with your
readers or customers is making your ad speak directly to them. Tell them a
story, appeal to their emotions, their needs, their desires.
add testimonials from people they are familiar with; a famous actor or
actress perhaps. Never make the mistake of talking about your company and
your success more than the product you are selling. Your target customers
are reading your ad because they want to know about your product and not
about you. Don't even bother to tell them how your company developed the
product. Tell them instead what your product can do for them.
DON'T EXAGGERATE; BE BELIEVABLE INSTEAD.
The only way to
achieve this is to tell the truth in your ad. You have to be able to
develop the image that your customers can trust you based on the kind of
ads you show them. If you have to choose between being clever or ingenious
with your ad and being honest and truthful, go with the latter. Your
customers will be able to discern that you are being honest with them.
you were able to convince them into buying one of your products before by
giving them false hopes or facts, trust me, you won't be able to convince
them to buy that same product again simply because the product didn't
deliver what you promised in the ad. They might even refuse to buy any
other products from you in future.
GET THEM MOVIN'!
You've managed to hook their attention, get
them to read the entire ad and convince them to buy and try out your
product. But without this important part of your ad, you still won't be
able to really have a successful ad. Yes, your customers now want to buy
their product. They're excited to try it out.
Where and how do they buy?
It's important to put an address, a phone number or even a hotline so they
can buy and take that final step in your ad campaign. Give them ways of
how they can order: credit card, a form they can mail and send money order
to, discount and promotional coupons.
Keep in mind these tips
and you'll be able to produce ads that will sell you your products!
Copyright Shery Ma Belle
Shery Ma Belle Arrieta is with the Internet Musketeers,Inc. (IMI)
Online Business Center which assists
businesses with search engine optimization and a multitude of other
business services. If you are interested in custom, ghosted articles to
promote your business, similar to the one you just finished reading,
consider employing our team of professional wordsmiths to weave articles
developed to reach your target market. GhostArticles.com
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