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1. CONVERT BENEFITS INTO FEELING
People usually buy a product or service because they expect to feel a
certain way after the purchase. Keep this in mind as you develop your ads,
web pages and other sales tools.
2. DRAMATIZE THE FEELING OF LOSS
After telling your prospect what they will gain from buying your
product or service, tell them what they will lose if they do not buy it.
Most people fear loss more then they desire gain.
3. REDUCE PRODUCT CHOICES
Promote only 1 product or service each time you advertise. Most people
have difficulty selecting one product to buy when their decision forces
them to delay or reject buying something else they also want. When
prospects cannot make an easy choice they often make no decision at all --
and you lose the sale.
4. INCREASE THE BUYING OPTIONS
Offering choices of WHAT to buy reduces your sales. But offering
choices of HOW to buy increases your sales. Offer many different ways for
customers to buy from you. The same method is not convenient for
everybody. Prospective customers are more likely to act immediately when
their favorite way of ordering is available.
5. SIMPLIFY THE BUYING PROCEDURE
You get more sales when you make it easier for customers to buy from
you. Look for ways to make your buying procedure easier and
Each of these buying stimulators will increase your sales. Start using them now in your ads, web pages and other sales messages. They will produce immediate results without increasing your costs.
Copyright © 2001 by Bob Leduc. All rights reserved.
Bob Leduc is a Sales Consultant with 30 years experience in generating low-cost leads. He recently wrote a manual for small business owners, "How to Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. For more information... e-mail, Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133.
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|All contents copyright © 2018, © Photos/Images 2018 by Cornelia Fey and licenser. All rights reserved.