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One of the best ways to become wealthy is to create values which didn't previously exist.
There's nothing wrong with this way of going on, and we could exist for centuries like this. In fact this is exactly how primitive societies did (and still do) operate. But there is no progress. Why is progress desirable? Because without it we are all still working for sixteen hours a day in mindless, numbing physical toil - just as people did for centuries, just as they are still doing now in many parts of the world. The fact that we swap jobs (trade values) doesn't actually improve our lives very much apart from a slight efficiency due to division of labor.
Now, let's create some values. Assume all ten families spend three hours a day collecting fresh water from the distant mountain stream. As an 'entrepreneur' you see a way of greatly improving the physical comfort of your family whilst also greatly improving the physical comfort of every other family on the island.
Indeed, you intend to create an honest, tradable value which will make you wealthy, but also make everyone else better off too. This is the essential point about getting wealthy through creating an honest value - everyone benefits.
Note one vital principle here. You are not motivated by altruism to improve the lot of others. You are solely interested in improving your own lot, and that of your family. You are acting selfishly. How can you act in any other way? This is what gets you out of bed in the morning.You are rational, because you know that the only sustainable way of becoming wealthy is to create something of lasting benefit to others (an honest value) otherwise they won't 'buy' it. The only alternative is for you to use force to enslave the population of the island to your desires, or to con them out of their values.
Okay, so what are you going to do? Through your ingenuity, your creativeness and your honest toil during what should be your rest period, you are going to create a neat piping system of bamboo cane which brings water down from the stream right into the village. You plan, you scheme, you work and sweat and toil. You sacrifice your leisure and a portion of your life. You take risks - it might not work. You place yourself in danger - the mountain is steep and slippery. Of course, you need to conduct a market survey, so you gather all the villagers together and say this: "For centuries the women have walked two miles a day to that hill with their water jars to fetch the daily water for their families. You all know that each family spends three hours a day in this pursuit. If I could bring you the same water, here, into the village and you could collect it in five minutes instead of three hours, would each family work for one hour a day on various tasks dictated for my family?"
Firstly you did not force anyone to do anything. This is not slavery. The man who says that modern work is slavery is a fool who has never felt the lash on his back.
Copyright 2003 Stuart Goldsmith
Clients pay $4500 a day to hear Stuart Goldsmith's hard-hitting marketing advice. Legendary copywriter Gary Halbert recently described him as "The second best copywriter on the planet!" His sales letters and adverts have made him many millions of dollars. In his startling free action guide "Double Your Way To A Million", Stuart shows how you can change nothing into $1,310,720 without any capital, simply using your wit, imagination and your natural abilities. Claim your free copy now here.
Ten Non Techie Ways to Market Your Book Online by Judy Cullins
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