Secrets of a Freelance Writer: How to
Make $85.000 a Year by Bob Bly This book is an excellent guide specific for
copywriting beginners. You will learn how to set up your business,
find your market and clients, and many more. The book contains also
ready-to-use model contracts, invoices, and other forms.
Tested Advertising Methods
A legend in
advertising for more than 60 years, John Caples still serves as a
guide to generations of creative marketing people. Now his classic
work on how to create successful advertising has been updated by
respected advertising consultant Fred Hahn.
How to Write a Good Advertisement
by Victor O.
Schwab, 1962. A real classic and one of the best books on worthwile
copywriting basics. Highly recommended!!!
Sales Letters That Sizzle
The author
Herschell Gordon Lewis is one of the world's leading authorities on
writing copy that sells. He uses in this excellent book real-life
examples of direct mail copy. I recommend it to anyone who want
write copy that sells.
Response! The Complete Guide to
Profitable Direct Marketing Lois K. Geller, a leading expert in Direct
Marketing offers all marketers, whether they work for small
companies or large corporations, a strategy for creating and
sustaining a profitable Direct Marketing program. EXCELLENT GUIDE!!!
The Copywriter's Handbook
Although some
years old and not covering the web - This book is an invaluable
guide if you want write copy that sells.
How To Win Customers and Keep Them
For Life This
practical no-nonsense guide tells you everything you need to know
about successful selling. Revised and Updated for the Digital Age by
Michael Leboeuf.
Streetwise Do-It-Yourself Advertising
Create Great
Ads, Promotions, Direct Mail, and Marketing Strategies That Will
Send Your Sales Soaring. Complete guide to creative advertising and
promotion includes dozens of templates and worksheets, plus examples
of ads, direct mail pieces, and press...
More great books on the topic
eBooks by Ted Nicholas - widely recognized as one of the greatest direct-marketing wizards of all time. He is called the "Five Hundred Million Dollar Man" because he has marketed over $500 million worth of products in 49 different industries. Profit from his experience.
