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Recommended Books: See all Books...
Tested Advertising Methods
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn.
How to Write a Good Advertisement
by Victor O. Schwab, 1962. A real classic and one of the best books on worthwile copywriting basics. Highly recommended!!!


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